Following a suggested prompt, I designed an e-commerce website for a camping supplier aimed at outdoor enthusiasts. The site needed to be both responsive and accessible to ensure a smooth and enjoyable shopping experience. Many camping e-commerce websites tend to overwhelm users with an overcrowded homepage, leading to a poor user experience and confusion for potential customers. My design focused on avoiding this by creating a clear, user-friendly interface.

Design a smoother user experience where products are displayed on dedicated pages, while still featuring top recommendations and discounts with links to the product pages. Additionally, I enhanced engagement by incorporating stories from other customers who are avid campers.

During the research phase for camping gear websites, I conducted a benchmark and consulted friends who enjoy camping. I found that many sites are cluttered with products, especially on the homepage, which can confuse potential buyers. Additionally, the shopping process was often unclear. To address these issues, I decided to create a minimalistic design that enhances user experience and helps users achieve their goals. I simplified the sitemap based on insights from the journey map.

Once I had a clear direction for the website, I began designing a landing page that evoked a minimal yet aesthetic style, enabling users to make decisions more quickly and easily. I started with wireframes, then connected these in a prototype to evaluate the user journey using a "happy path," and finally applied the branding to create high-fidelity designs. The branding concept was inspired by simplicity and modernism, featuring a simple but symmetrical isotype, bold typography, soft color shades, and high-quality images, resulting in a cohesive modern design.

I worked in all stages: Discovery, Branding, wireframing, prototyping, and high-fidelity web designs for desktop and mobile.

Even though this was a personal project, it counted with amazing reactions on LinkedIn and gave me a chance to work on another freelance project, for a company whose style is similar in terms of concept. I received great feedback on my portfolio presentation.

Below are some screens including a sitemap, journey map, brand conceptualization, desktop and mobile screens, and a link to the Behance project.