Whimsical Email Campaign for Children's Yoga Mats

The client for this project was a yoga mat and exercise equipment brand, Scoria: https://www.scoriaworld.com/

The goal of the email was to highlight their range of yoga mats for babies and toddlers. The message that the brand wanted to convey was to highlight that the mats are safe to use and to encourage even the youngest family members to discover the joy of movement and exploration from a young age.

Visually, the look of the email incorporated colours and shapes to create a whimsical appearance to mimic a child's imaginative spirit and creativity.

From a commercial perspective, the copy was kept quite short and concise to not make the design appear too cluttered and overwhelming and to allow the visual elements to speak for themselves.

Multiple CTAs were placed in the relevant sections to encourage the reader to click on the links and convert on the website.