The client for this project was an interior design and decoration company based in Australia. Their core client base are interior designers and shop owners who purchase interior design goods for reselling. The brand's message is all about high quality craftsmanship and impeccable style without the high price tag.
The objective of the project was to design an email campaign for Black Friday announcing their limited time offer of 20% off the entire collection.
A key consideration for the design was to highlight the entire collection and the 20% off promotion while keeping the look and feel sleek and classy to be in line with the overall brand appearance.
The end result successfully maintained the overall brand tone and built awareness around the Black Friday promotion.
A Black Friday email campaign for https://jkimports.com.au/ The design successfully combined the promotional message with the classic brand look and feel.