Women's fashion brand email campaign - Capsule collection

The client for this project was a high end women's fashion brand, Journey. https://shopjourneyofficial.com/

The concept was to create a story around their capsule collection and highlight their best selling pieces in an aspirational tone that their core customer base responds to well.

The design beings with a strong header image and a catchy headline giving the customer an idea of what the email is about and incentivising them to continue reading. The email then takes them on a journey to read about the brand's philosophy around creating a capsule wardrobe and making daily dressing easy and stress-free. The products highlighted are a versatile range of different types of products showcasing the variety of their range and giving more detail about each piece. Multiple CTAs are placed throughout the email to increase click through rate and encourage conversion.