The client for this project was an organic body care brand, Pangea Organics. The aim of the email campaign was to announce a restock of one of their bestselling body washes and highlight the benefits of the product.
The email design began with a strong header image making it clear that a bestseller is back in stock and introduces the first CTA above the fold on desktop and more importantly mobile. The email then took the customer on a journey to learn more about why the body wash is a best seller to inspire conversion. The email ended with a cross-selling section to encourage customers to purchase a face mask in conjunction with the body wash.