E-Commerce Management for Cookware brand

I spearheaded the complete E-Commerce strategy and operations for Starpack Cookware, boosting their multi-channel presence on Shopify, Amazon, eBay, WooCommerce, and Etsy. My comprehensive role involved:

📦 Optimizing product listings with keyword-rich titles, SEO-driven descriptions, and high-quality images to improve organic search visibility and conversion rates.

💸 Managing promotional campaigns by implementing targeted discounts, flash sales, and coupon codes to increase customer acquisition and retention.

🔄 Updating website content with a focus on UX/UI improvements, mobile optimization, and accurate product information, ensuring seamless customer journeys.

📊 Tracking sales metrics using tools like Google Analytics, Shopify Analytics, and Amazon Seller Central to analyze performance, track KPIs, and identify growth opportunities.

🛠️ Integrating payment gateways such as Stripe, PayPal, and Shopify Payments to ensure smooth, secure, and scalable transaction processing.

🚚 Coordinating logistics and supply chain management, overseeing shipping partners, and implementing automated fulfillment solutions to ensure timely delivery and reduced cart abandonment.

📈 Conducting competitor analysis and market research, utilizing tools like Helium 10 and Jungle Scout to refine pricing strategies, identify product trends, and optimize PPC ad campaigns on platforms like Amazon Ads and Google Shopping.

🛡️ Implementing security protocols such as SSL certificates, fraud prevention, and secure checkout processes to protect customer data and build trust.

🧑‍🤝‍🧑 Customer segmentation and personalized marketing, leveraging email automation tools like Klaviyo and Mailchimp for tailored campaigns and nurturing customer relationships with dynamic content.

💬 Handling customer service via multi-channel support systems, responding to inquiries and reviews on platforms like Zendesk and Trustpilot, and ensuring positive brand reputation.

📝 Crafting engaging, SEO-optimized product descriptions, integrating trending keywords and consumer search queries to improve discoverability and rankings across marketplaces.

🌐 Developing a multi-channel marketing strategy, including social media advertising, influencer partnerships, and remarketing campaigns to drive traffic and boost sales across all platforms.

📦 Implementing returns and exchange processes, ensuring hassle-free returns, customer satisfaction, and compliance with platform-specific policies.

This project resulted in significant revenue growth for Starpack Cookware, a 30% increase in online sales, enhanced customer engagement, and an optimized, efficient e-commerce operation.