The Crucible runs over 900

The Crucible runs over 900 classes a year across 18 industrial art disciplines, but their social content wasn't turning that breadth into enrollment. I designed a full Instagram suite spanning their catalog, covering flamework, glassblowing, ceramics, woodworking, and foundry work, pairing real student photography with bold type and their signature dark red palette. Each post gave a different discipline its own moment while keeping the brand consistent enough to build recognition and drive traffic toward enrollment.