The project started with raw

The project started with raw artist photography and legacy album art that felt like a collection of static files rather than a campaign. I restructured the layout into a "tactical zine" aesthetic, layering distorted typography, grainy textures, and surrealist motifs to turn a standard portrait into a high-density visual interface. I used aggressive color friction and "cut-and-paste" sequencing so that every element, from the brain-cap to the target-motif, functioned as a piece of brand infrastructure. The final graphic gave the brand a high-output visual engine to drive awareness and authority across social channels.