A streetwear brand shooting inside

A streetwear brand shooting inside a grand theater had strong raw footage, but needed editing to turn it into a drop campaign rather than a behind-the-scenes clip. I structured the cut around tension and release, sequencing performance scenes, piano moments, and garment closeups so each piece got a moment without slowing the pace. Glitch and distortion effects added texture where the rhythm called for it. The video gave the brand a campaign asset to drive awareness for the drop across social channels.