Being named one of the

Being named one of the top 14 most instagrammable restaurants in the world is a title you have to defend on every post. Zenith's menu carries a depth that generic food photography was never going to communicate. I designed a social series that read as editorial magazine spreads, building each post around the story behind the dish rather than the dish alone, so every piece of content made the food feel worth seeking out rather than simply worth photographing.