Taco Bell Checkout Optimization
Allen Encabo
At Taco Bell, I led the design of Taco Bell’s new checkout process, addressing key issues that led to cart abandonment and decreased sales. Focused on simplifying the checkout interface, providing clear and concise information, reducing loading times, and expanding payment options. I redesigned the checkout flow in the mobile experience, boosting online
orders by 20%.
Problem
Ordering from Taco Bell can be frustrating due to a lack of seamless experience.
Customers get lost during checkout, leading to order abandonment.
Goal is to revamp the ordering process, ensuring users feel confident their order is placed successfully.
Business Goals
To increase conversion rates, reduce cart abandonment, and boost customer satisfaction by delivering a seamless, intuitive ordering experience.
Objectives
To increase the speed and efficiency of the ordering process. Implementing technologies such as mobile ordering and payment, improving the design and layout. To create a seamless and convenient checkout experience for customers, leading to increased customer satisfaction and loyalty.
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Posted Apr 13, 2023
Improving the Taco Bell ordering process by redesigning its visuals to better communicate the food selection experience to customers.
