The State of Independence — Copywriting

The State of Independence showcases insights from over 10,000 independents who are redefining the future of work.

Contra's voice is friendly, fun, and bold. We're not afraid to have fun and throw in a few emojis. With the State of Independence, it's a little different. Freelancing and independent work are both extremely hot topics especially post-COVID; a time where companies are starting to face the reality of remote working.

With the State of Independence, it's important to reflect the reality of remote working; it's serious. People are beginning to quit their traditional 9-5 jobs, they do not want to sacrifice their time spent with their families to work in an office.

The tone is straight to the point, more serious than usual, and transparent. These qualities help push the overarching statement of remote work-- it's here to stay, and that's final! 🤝

We're presenting super dense material and analytics with limited space, so it was super important to me to keep things short and sweet. 🍬