In My Universe — Brand + Social Strategy

in my universe is a wellness clothing brand created by Ivy. imu is the embodiment of an individual's universe, you are what you make it to be. with compelling words, design, and photography, imu hopes to be that driving force to remind the ones who represent are living for themselves, and no one else.

as assistant content strategist, my main responsibilities included writing marketing copy and creating content outside of just instagram. i used my copywriting and web marketing skills to create an array of instagram captions, blog posts, and email marketing campaigns. i also made a few website recommendations to match the overall message + vibe that ivy was trying to create. ↴

ivy's brand voice is — nurturing, friendly, understanding, warm, and welcoming.

i used my knowledge of figma to create a series of text posts to serve as photo fillers on instagram while spreading the brand's core message— to offer a safe space to our audience while promoting the act of cultivating kindness within ourselves to inspire others to do the same.

i've created a series of blog posts with topics that range from lifestyle + fashion, to productivity and wellness. i've researched and used my knowledge with these topics to create easy-to-digest pieces for the brand's audience.