0-1 Launch Two-sided Travel Agent Marketplace
Vanessa K Verdugo
Scope
Sole UX Designer/Researcher led a cross-functional team of software engineers and analysts to define an end-to-end research strategy for a mobile website build.
Aligned the research findings with organizational OKRs to shape the product roadmap based on the team’s intended impact.
Segmented users, built personas, and mapped user stories to define key product goals and build with user priorities in mind.
Created prototypes in Figma and conducted internal concept testing with stakeholders to refine the website for further research.
Facilitated two usability testing phases with users and refined design for development.
Socialized insights and recommendations for the MVP release within what was feasible due to tooling and team capacity.
Methodologies:
Card Sorting
Qualitative Usability Sessions
Discovery Research
Market Research
Competitive Analysis
Internal Concept Testing
User Story Mapping
Rapid Prototyping
Use Cases
PRD Documentation
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Posted Aug 12, 2023
Led a cross-functional team of software engineers and analysts to define an end-to-end research strategy for a mobile website build.
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