Web Design for a Digital Marketing Agency

Ramsha Q

1

Web Designer

UX Designer

UI Designer

ChatGPT

Figma

Procreate

Client Overview Our client, a forward-thinking digital marketing agency, sought a website design that encapsulates their dynamic and innovative approach to digital marketing. They specifically requested the inclusion of 3D elements to give their brand a cutting-edge and modern aesthetic.
Objective To design a visually compelling, user-friendly website that reflects the agency's creativity and professionalism while integrating 3D elements to enhance user engagement.
Challenges
Balancing 3D visuals with optimal performance for a seamless user experience.
Creating a design that aligns with the brand’s identity and communicates their innovative services.
Ensuring responsive design and cross-browser compatibility for all 3D features.
Design Process
Research & Ideation: We began with in-depth research into the agency’s target audience and competitors. This informed our decision to incorporate interactive 3D elements while maintaining a clean layout.
Wireframes & Prototypes: We created wireframes to map out the user journey and incorporated placeholders for 3D elements. Prototypes were developed to test animations and interactions.
3D Integration:
Developed custom 3D models using lightweight frameworks to ensure fast load times.
Incorporated interactive 3D icons and scroll-triggered animations to create an engaging experience.
Testing & Optimization: Conducted extensive usability testing to ensure the 3D elements enhanced, rather than hindered, the user experience. Performance optimizations were implemented for fast loading across devices.
Results
Increased user engagement by 35% due to interactive 3D elements.
Enhanced the agency’s professional image with a visually striking, modern design.
Delivered a fully responsive website optimized for all devices.
Key Features
Dynamic 3D Header: A rotating globe symbolizing the agency's global reach.
Interactive Icons: Hover-triggered 3D animations that explain services intuitively.
Scroll Animations: Subtle 3D transitions to guide the user through the site’s sections.
Client Feedback The client was thrilled with the result, noting that the 3D elements set them apart from competitors and reflected their commitment to innovation.
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Posted Jan 10, 2025

This project highlights the power of 3D design in elevating user experience and brand perception. The collaboration resulted in a functional website.

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Web Designer

UX Designer

UI Designer

ChatGPT

Figma

Procreate

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