I led the comprehensive rebranding of Elyt, a luxury fashion brand specializing in exotic leather shirts. The objective was to craft a visual identity that embodies timeless elegance and bold sophistication. Through meticulous design, I aimed to position Elyt as a symbol of understated luxury and refined craftsmanship.

Brand Discovery: Collaborated closely with Elyt's founders to understand their vision, values, and target audience.

Concept Development: Explored various design directions, focusing on elements that convey exclusivity and heritage.

Visual Identity Creation: Developed a cohesive brand system, including logo design, typography, and color palette, reflecting the brand's luxurious essence.

Application Across Touchpoints: Ensured consistent brand application across all platforms, from product packaging to digital presence.

Logo Variations: Showcase the primary and secondary logos to demonstrate versatility.

Brand Guidelines: Provide a downloadable PDF outlining logo usage, color codes, and typography specifications.

Product Mockups: Display how the brand identity is applied to products, packaging, and promotional materials.

Website Design: Include screenshots or a link to the live website to highlight the digital application of the brand.

Enhanced Brand Perception: The new identity positioned Elyt as a leader in luxury fashion.

Increased Engagement: Noticed a significant uptick in social media interactions and website

Client Satisfaction: Received positive feedback from Elyt's team and customers, praising the brand's refined aesthetic.