Landing Page Design in Framer — Spec AI
Muhammed Kocaman
Landing Page Design in Framer — Spec AI
Muhammed Kocaman – Framer · Figma · UX/UI Designer · AI-Driven Creative
Project Goal
Design a high-performance SaaS landing page that instantly communicates the value of Spec AI—a platform empowering creatives with AI-generated visuals—and motivates visitors to engage or convert.
Why This Layout Works
Maintains a consistent, concise structure for quick skimming
Employs strong headers and layout hierarchy to convey value clearly
Aligns visuals with UX storytelling—especially important for design-first platforms
Enhances credibility by narrating your thought process, not just outcomes
Landing page design
Challenge
Capture and convert a visually-minded audience by delivering a concise value proposition, compelling copy, and frictionless calls-to-action. The design needed to be visually striking yet user-friendly, with consistency across elements like imagery, video, and forms.
components of Landing Page
My Process
Developed a user-first design that speaks directly to Spec AI’s core audience
Refined visual hierarchy and copy flow to reinforce key benefits and drive action
Structured intuitive forms and navigation to boost conversion rates
Design Highlights
A clean, bold hero section that grabs attention and communicates instantly
Strategic information layout, including problem–solution sections and persuasive value points
UI elements designed for seamless interaction and aesthetic clarity
hero & section visuals for the Landing page
Key Takeaways
AI as a creative partner: Highlighted how Spec AI enhances design possibilities
Ease of use: Delivered an interface as approachable for non-designers as it is powerful for pros
Customizable visuals: Emphasized flexibility through grid layouts, drag-and-drop elements, and modular design components
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Posted Jul 4, 2023
The objective of this work is to examine a landing page designed to increase user engagement and boost products. The landing page is part of an AI design.
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