Overview
A financial-services business needed to build consistent organic visibility across social channels while supporting inbound demand.
Goal
Create and grow owned social channels with a content system tied to the wider marketing strategy.
What I handled
SEO and content strategy
Organic social channel launch and management
LinkedIn growth strategy
Content planning across brand channels
Results
Grew LinkedIn 6×, from 400 to 2,400 followers.
Built Instagram from 0 to its first 800 followers organically.
Increased inbound lead generation by 15% through SEO and content strategy.
What this work shows
Organic social becomes more useful when it is treated as a demand-generation channel, not just a publishing calendar.
0 likes · 9 views · Sep 5, 2026
Grew LinkedIn 6× and launched organic Instagram growth while supporting a 15% increase in inbound leads.