Real Estate: Building a Channel from 0 to 4,000
Rushikesh Kella
Overview
A real-estate developer needed a stronger digital presence and a social channel built from the ground up.
Goal
Establish an owned social audience while improving the website experience for prospective customers.
What I handled
Social media channel launch and ongoing management
Content planning and publishing
Website redesign with a conversion-focused approach
SEO content support and campaign coordination
Results
Built the Instagram channel from 0 to its first 4,000 followers.
Improved the website with a conversion-focused redesign.
What this work shows
Brand visibility and website conversion need to work together when buyers are considering a high-value decision.
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Posted Sep 5, 2026
Built a real-estate Instagram channel from 0 to 4,000 followers and supported a conversion-focused website redesign.
