Quantity is an AI-powered quoting and estimation platform designed to help contractors, builders, and project teams generate fast, accurate cost estimates. I led the brand identity and visual system, shaping how the product communicates precision, speed, and trust within the construction ecosystem.

Create a modern, credible, AI-forward brand identity that positions Quantity as the smarter, faster alternative to manual estimation — while remaining simple and trustworthy for non-technical users.

Turning a highly technical, AI-driven product into a brand that feels approachable.

Communicating accuracy and automation without overwhelming users with jargon.

Designing a visual system flexible enough for B2B use, product UI, marketing, and investor decks.

Developed the full brand identity system: logo, typography, color direction, and component patterns built around “precision and clarity.”

Created a clean, technical-yet-friendly visual language that reflects accuracy, transparency, and speed.

Established a flexible design system that aligns with the product’s AI workflows and estimation UX.

Strengthened brand trust and market positioning, supporting early user acquisition and product demos.