Cozyelia | Shopify Website Design & Full Brand Identity
Cinderella Pharaon
Brand Designer
Copywriter
Shopify Designer
Adobe Photoshop
Klaviyo
Shopify
Cozyelia: A Cozy Touch To Heal Every Cramp
Cozyelia is a brand aimed to provide women with an alternative to traditional cramp-relief methods—a non-abrasive solution that works with your body.
Cozyelia Menstrual Pain Relief Belt
Table of Content:
✨Project Goals:
Establish A Unique High-End & Bold Brand Feel
Brand Strategy
Brand Messaging
Brand Personality
Tone of Voice
Target Audience Study
Visual Brand Identity Design
Logo Design + Variations
Color Palette
Typography Styling
Brand Assets
Packaging Design
Website Design + Copywriting
✨Moodboard
The vibe that was chosen was powerful, non stereotypically girly that reflects the goals of the brand and speaks to their target audience.
Moodboard
✨Visual Brand Identity
The Concept
The logo concept design was made of a deconstructed abstract approach of the product and it's purpose, in a minimalistic design that explains itself
Logo Concept
The Final Branding
✨Packaging Design
The packaging vibe reflects the high-end vibe of the brand; it's minimalistic and adopts the brand's bold colors.
Bag Design
Packaging Moodboard
✨Website Design
The website's goal was to create a seamless and smooth user journey, that is brief, direct and clear. The look and feel is bold and feminine.
The sitemap includes five pages, for an easier comprehension of the brand and their product. The copywriting aids in this which adopts the brand's tone of voice and addresses their ideal customer.
Client's Final Thoughts:
'Hello, I’d like to give a big shout out to Cinderella to for developing my website, creating my brand guidelines and creating my brands’ logo. Her creativity and classiness are honestly unmatched.
The website development process was smooth and efficient, thanks to her expertise and dedication. She made it 100% CRO optimized and I’m very proud and happy of the end result. The website runs flawlessly, providing an exceptional user experience. The content is also engaging, clear, and perfectly aligned with our brand’s voice.
Honestly her work is world class. I would recommend her to anyone trying to enhance their branding or create their brand image. Whether you need help with your website experience, your social media presence or account management, she’s your girl.'
COZYELIA®
