Worry Less, Live More.

Springs Jewellery is a wellness jewellery brand dedicated to providing reasonably prices, luxurious jewelry that doubles as fidget and anxiety rings.

Project Goals: Full Brand Identity

Brand Messaging

Brand Voice

Target Audience Study

Visual Brand Identity Design

Logo Design + Variations

Color Palette

Typography Styling

Brand Assets

Packaging Design

Social Media Content Design

✨Logo Design

A minimalist logo that represents a jewellery brand and its rings. Inspired by the space collection rings, the logo was designed to reflect Saturn and its rings, with movable beads representing the store's best-seller anxiety ring.

The logo design process includes multiple variations of the logo:

Main logo: can be used for packaging

Secondary logo: alternative depends on the space available for use.

Banner logo: used on website and social media covers

Icon logo: for social media use, watermark, website favicon...

Logo Design Board

✨Packaging Design

The packaging design is simple minimalistic and reflects a sense of luxury.

The combination of black packaging and golden prints adds a touch of luxury to the brand's products. The Thank you card reflects the personal touch to each package, and the shipping box, although is usually not the main focus, is also designed to reflect the high status of the brand.

Packaging Design Moodboard

✨Social Media Content Design

All the content designed for the brand's social media account, follow all the set branding guideline and match the brand's tone of voice and target audience.

Stories Design

Stories Designs

Adaptable Designs for All Platforms

I recommend working with Cinderella if you want to achieve high-end results! She took my brand for affordable jewellery and made it look luxurious and fancy through the branding, the website design and the social media content. That's just a reminder that branding gives a lot of value for your brand. I really recommend her professionnal work for any start up and small businesses!

SPRINGS JEWELLERY

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