Flavour Launch Campaign for La Maritxu

My business partner, Tyler van der Berg, and I were approached by La Maritxu to put together a flavour launch campaign for the new flavour they were working to create. At the time that they approached us they had not yet decided the flavour but wanted us to start working on the campaign to begin building a buzz about the launch and bring in new customers and increase sales.

This was a two month project where we were responsible for putting together various aspects of the campaign listed below:

Launch campaign strategy

Content shoot

Videos for social media

Social media content and content calendar

Email marketing campaign (as well as create the emails themselves)

Copywriting for all of the content in the campaign

In store marketing materials (Store boards, flyers, stickers etc)

Social media ads content

Social media ad campaign

Influencer marketing strategy

Influencer research and curating a list of influencers to reach out to promote the launch

Website copy and assets

Announcements of the tiramisu flavour being taken off the shelves