Revamping Software Consultancy's Branding, Website and Socials

I spearheaded the complete rebranding and marketing overhaul for Logicful, a software engineering consultancy, building their marketing strategy from the ground up. This included creating comprehensive brand guidelines, optimizing the company’s website for better user experience and conversion, and enhancing LinkedIn profiles to drive engagement. I developed and executed a long-term marketing plan, with a focus on social media and content marketing to increase visibility and lead generation.

The results were significant, with impressive improvements in key metrics, including:

32% increase in website page views

44% growth in website users

42% rise in new website visitors

40% boost in returning website visitors

63% increase in average engagement

On LinkedIn, Logicful experienced:

27% increase in page views

31% growth in unique visitors

89% surge in impressions

These efforts resulted in a more established brand presence, higher engagement, and increased business opportunities.

*Disclaimer: This project was Pro bono