Revamping Software Consultancy's Branding, Website and Socials
Emma Beavon
1 collaborator
I spearheaded the complete rebranding and marketing overhaul for Logicful, a software engineering consultancy, building their marketing strategy from the ground up. This included creating comprehensive brand guidelines, optimizing the company’s website for better user experience and conversion, and enhancing LinkedIn profiles to drive engagement. I developed and executed a long-term marketing plan, with a focus on social media and content marketing to increase visibility and lead generation.
The results were significant, with impressive improvements in key metrics, including:
32% increase in website page views
44% growth in website users
42% rise in new website visitors
40% boost in returning website visitors
63% increase in average engagement
On LinkedIn, Logicful experienced:
27% increase in page views
31% growth in unique visitors
89% surge in impressions
These efforts resulted in a more established brand presence, higher engagement, and increased business opportunities.
*Disclaimer: This project was Pro bono
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Posted Jul 1, 2025
Transformed Logicful's marketing from the ground up, driving 40%+ growth in website traffic and engagement and boosting LinkedIn impressions by 89%.
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Timeline
Jun 3, 2024 - Dec 31, 2024
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