Training AI to Create Tailored Solutions that Optimise Marketers
Emma Beavon
Advised 8Arms, an AI-driven content generation platform, on marketing strategy and best practices to align with audience needs and market standards. I provided strategic guidance on brand positioning, audience engagement, and content development to optimise user experience and drive business growth, ensuring the platform’s marketing efforts were effective and scalable.
View 8arms website here: https://www.8arms.ai/
Generated content calendar for the start of the 2025 content campaign for a tech consultancy
Start of a generated blog post where users can input the title, keywords and objectives of blog and subsequent campaign.
Social media posts generated along with dates they should be posted to promote the blog.
I advised on all of the above including marketing industry best practices, tone, frequency of posts, types of posts as well as what would improve the usability of the platform. This is why the edit function was introduced to 8arms so marketers could edit the blog to add in additional information, remove any mistakes the AI may have made and so that managers etc have the option to make any final edits before approvals.
*Disclaimer: This project was done Pro bono
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Posted Jan 28, 2025
Consulted on 8Arms' marketing strategies, training AI to deliver tailored solutions that optimise marketers' time and enhance social strategy efficiency.
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Timeline
May 20, 2024 - Aug 30, 2024
