Fuse: brand identity and MVP app for a venture platform

Fuse is a venture-building platform where founders create ventures, find contributors and advisors, request funding and negotiate terms in one place. We created the brand from scratch and designed the MVP app wireframes. "Everything feels possible with the right people beside you."

A flowing ribbon mark expressing momentum and things coming together, shown in a hero and a billboard.

A system built around linked points, the idea of people coming together around a venture. Tested across logo lockups, social and billboards.

The chosen direction became a full brand book: logo construction and colour variations, palette, gradients, typography and the app icon.

Interactive ads, posters, out-of-home, social, business cards and merch, to make sure the system scales beyond the app.

Before the screens, we mapped how creators and contributors move through the product, from discovery and matching to funding and deal terms.

We wireframed the core MVP end to end, starting with onboarding: account, verification, role and skills, so every profile is matchable from day one.

Two paths: an AI-guided setup that drafts the venture from a conversation, or a manual flow covering categories, funding goals, milestones and a short video intro.

Browse ventures and contributors, view profiles, search, and invite people straight into a venture.

One place for a venture's team, investors and progress, plus a guided flow to request funding at the right tier.

Messaging and a structured negotiation flow: propose equity, cash or hybrid terms, counter, accept, and sign the agreement in-app.