Pay Day — Seamless Global Payments

Overview: Pay Day is a cross-border payment platform that allows users to send and receive funds globally, quickly and securely. I was tasked with designing a compelling and intuitive landing page to attract new users and communicate the platform’s core value.

Pay Day needed a landing page that clearly communicated its features, built trust with first-time visitors, and encouraged sign-ups. The goal was to highlight its global accessibility, speed, and ease of use — without overwhelming the user.

Our primary audience includes:

Freelancers and remote workers receiving international payments

Small business owners needing to send or receive funds globally

Tech-savvy individuals exploring alternative financial platforms

I analyzed competing platforms like Wise, Payoneer, and Revolut. Key takeaways included:

Clarity beats complexity — users want to understand benefits quickly

Trust signals (testimonials, security badges) matter

Mobile-first design is essential for accessibility

Started with low-fidelity sketches to map out the user journey and content flow, focusing on a clean hierarchy.

Used a modern, minimal aesthetic with vibrant accent colors to convey speed and simplicity. Integrated illustrations and icons to help explain complex features visually.

Hero section with a concise headline and clear CTA

Social proof through testimonials and media mentions

Simplified navigation to reduce friction

Explaining global payment features without making the page text-heavy

Balancing visual appeal with performance (e.g., image optimization)

Ensuring responsive design across all devices

Final Result: The final design is clean, informative, and conversion-focused. It presents Pay Day as a trusted, modern, and user-friendly financial solution. Visitors can instantly understand the product and take action.

Reflection: This project helped me refine my approach to messaging and hierarchy on landing pages. I learned the importance of telling a compelling story in just a few scrolls. I’m excited to see how users respond to the launch.