ALIBABA — Landing Page Replication

Project Type: UI Replication (Personal Project) Platform: E-commerce (Global Goods Marketplace) Role: UI Designer Tools Used: Figma

Project Overview: ALIBABA is a global e-commerce platform that enables users to order a wide variety of goods from sellers worldwide. For this personal project, I selected the ALIBABA landing page and replicated it from scratch.

The goal was to study the structure and patterns of a real-world e-commerce giant while improving my skills in layout precision, component recreation, and visual hierarchy.

This was not a redesign but a pixel-perfect UI replication, focused on:

Analyzing how e-commerce landing pages are structured

Practicing accurate layout and component recreation

Understanding global design standards for product-focused platforms

Strengthening skills in visual consistency and responsive design

ALIBABA’s landing page is rich with diverse components—search bars, navigation menus, product categories, banners, promos, and CTAs. This made it a perfect case study to:

Explore how content-heavy pages remain user-friendly

Learn how visuals and layout support large-scale product discovery

Get hands-on with complex, grid-based systems

I analyzed the live website and broke it into sections:

Top navigation

Search & categories

Promotional banner

Product categories

Trusted badges & offers

Footer

I set up a grid system to match the original spacing and layout. This made it easier to maintain pixel accuracy and consistent alignment.

I replicated UI components such as buttons, cards, banners, and dropdowns with close attention to fonts, colors, and spacing.

After finalizing the desktop version, I designed responsive versions for tablet and mobile to practice adaptive layout skills.

Typography & Scale: Matching font weights, sizes, and spacing

Consistency: Keeping the UI uniform across all sections

Iconography: Recreating or sourcing similar icons

CTA Placement: Understanding how and where to guide user action

E-commerce landing pages rely heavily on information hierarchy

A clear visual system makes complex content feel simple

Precision in spacing, alignment, and component reuse is key to clean, scalable UI

This exercise improved my understanding of designing for scale and commerce

Replicating ALIBABA’s landing page helped me better understand the structure of global e-commerce platforms. It was a rewarding exercise in detail, discipline, and learning how large websites manage content and conversion at scale.