Role: Design, build, copy & SEO

Overview Home Organizers help busy Long Island homeowners reclaim their space, and the whole promise is calm without judgment. I took the project end to end — design, copy, SEO and code — and hand-built it: no Webflow, no framework, no build step.

The challenge That feeling of calm is hard to fake with a template. The choice to hand-build it meant every detail of the feel and the performance was mine to tune — and the SEO had to be deliberate, not an afterthought.

What I built Hand-written HTML, CSS custom properties and vanilla JavaScript — no framework, self-hosted Sora and Overpass for speed, and GSAP + ScrollTrigger for the motion.

Services: three ways to lighten the load, before/after up front — a warm neutral palette and GSAP reveals that breathe.

Before / After: a reveal slider written from scratch in vanilla JS — drag to compare on mobile, dot-navigated carousel on desktop. No library.

The result: real project photography, framed by a system built for performance and SEO.

Contact runs on Netlify Forms; the SEO is deliberate down to the JSON-LD LocalBusiness schema.

Outcome Proof I can take a brand from blank page to live — design, copy, code and SEO. No framework, no page builder: a fast static site I own end to end. Measured on the live build: Lighthouse SEO 100, best practices 100, accessibility 94.

Tools / Skills: HTML, CSS, Vanilla JS, GSAP, ScrollTrigger, Netlify Forms, JSON-LD, SEO, Copywriting

Live: https://homeorganizersli.com Case study: https://lucasmujica.dev/work/home-organizers