Role: Front-end build, end to end

Overview True North Jerseys makes custom hockey and baseball kits in British Columbia — sublimated, reversible, embroidered. I built the storefront end to end in Webflow on native Webflow Ecommerce, with a CMS-driven catalog the family-run team runs and grows themselves.

The challenge The detail is the whole pitch — and that detail is exactly what a stock template flattens into a grid. The brand needed a store that felt as considered as the product, kept the catalog easy to run, and put the path to a quote one tap away.

What I built A storefront on native Webflow Ecommerce, with a CMS-driven catalog and GSAP scroll-tied reveals that let each kit breathe.

Storefront: a bold "built different" brand front and center — action photography and scroll-tied reveals that mirror the craft, not a generic grid.

Product lines: hockey, baseball and team apparel, CMS-driven — sublimated, reversible and embroidered options the team manages without code.

Order & quote: Webflow Ecommerce wired in and on-brand throughout, so the order and quote path stays one tap away the moment intent lands.

New product lines drop in as components, not rebuilds.

Outcome The store finally feels like the product — considered, bold, and theirs to run. Shipped on Webflow and handed off clean: the team adds kits from the CMS. Measured on the live store: Lighthouse SEO 100, accessibility 92, performance 87.

Tools / Skills: Webflow, Webflow Ecommerce, Webflow CMS, GSAP

Live: https://truenorthjerseys.com Case study: https://lucasmujica.dev/work/true-north-jerseys