Overview BIKE is an English school based in Montevideo with online options, built around a simple idea: you learn by speaking, making mistakes, and practicing in real contexts, with humor and community at the center. We redesigned and rebuilt their site in Webflow to match that personality while making the offering easy to understand and easy to navigate.

🔧 Tools: Webflow 🌍 Live site: bike.uy

Problem & Solution Problem – BIKE needed a modern site that clearly explained their programs without losing their distinctive tone, and that could guide both individuals and companies to the right next step. Solution – We structured the experience around their core learning paths (Roadmap, Talk, Career), strengthened the hierarchy and messaging, and built dedicated flows for business programs (In Company and corporate agreements) plus their immersive BIKE Camp.

Present the three course tracks with clear differentiation (Roadmap, Talk, Career).

Support business conversion paths for In Company and corporate agreements.

Showcase BIKE Camp as a distinct immersion experience, not “just another course.”

Keep the experience responsive, readable, and consistent across pages.

Defined the information architecture around “Individuals” vs “Companies,” and mapped each program to a clear landing page.

Built a modular Webflow layout system so sections stay consistent while each program keeps its own identity and intent.

Refined content hierarchy and CTAs to move visitors from discovery to contact, level test, or program details.

Results A polished, on-brand website that communicates BIKE’s approach immediately, makes program selection simple, and supports both individual enrollments and corporate leads through dedicated program pages and clear CTAs.