Surplus Food Marketplace

Last Chop is a surplus food marketplace app helping restaurants and stores sell unsold food at discounted prices. I worked on designing a fast, intuitive experience that balances time-sensitive inventory, pricing, and trust between sellers and buyers in the Nigerian market.

Users needed a simple way to discover, purchase, and redeem surplus food before it expired. Early flows were confusing, lacked urgency cues, and offered limited trust signals for first-time buyers. The challenge was to create a clear, fast experience while supporting multiple seller types and time-sensitive availability.

Short product lifecycle for listings (perishable inventory)

Dual user types: buyers and sellers

Localized pricing, payment, and trust requirements for Nigeria

Small team with fast iteration cycles

Product Designer I focused on defining core discovery and purchase flows, designing layouts that communicate urgency and value clearly, and creating interaction patterns that scale across multiple types of sellers.

1. Highlighting time-sensitive inventory Listings display expiry or availability time prominently to encourage quick decision-making.

2. Simplifying purchase flows Streamlined the checkout process for speed and clarity, reducing cognitive load and friction.

3. Building trust signals Implemented seller ratings, reviews, and transaction confirmations to ensure users feel confident buying surplus items.

4. Localizing for market context Pricing cues, payment methods, and onboarding flows were adapted for Nigerian users and merchant behaviors.

Faster, intuitive discovery and purchase experience

Increased conversion on time-sensitive listings

Strengthened trust between buyers and sellers

Scalable UX foundation for future marketplace expansions

Urgency and clarity are critical in perishable marketplaces

Trust signals drive adoption for first-time buyers

Local context matters for adoption and retention

Simple, fast flows are more valuable than visual polish in early-stage marketplaces