Merchant Dashboard Redesign for a Fintech Platform

I led the redesign of a live merchant dashboard that had grown increasingly complex as new products and features were added. The goal was to simplify the experience while keeping the platform flexible enough to support future expansion.

The dashboard was originally built for a narrow use case. As the product expanded, navigation and layouts became inconsistent, making it harder for merchants to complete key tasks and for teams to maintain the system.

The challenge was reducing complexity without disrupting active users or slowing ongoing development.

Live product with existing merchants

Continuous feature releases during redesign

Multiple product areas within a single dashboard

Limited tolerance for breaking changes

Product Designer & Researcher I owned the redesign from problem framing to design execution, working closely with leadership, product, and engineering.

1. Prioritizing real usage over assumptions I analyzed usage patterns and qualitative feedback to identify which features mattered most and which could be deprioritized.

2. Restructuring the information architecture Features were reorganized around merchant goals rather than internal product groupings, improving clarity and discoverability.

3. Designing for consistency and scale I introduced shared layout patterns and components to reduce visual noise and make future features easier to add.

4. Iterating after launch After the first release, leadership requested further simplification. I led a second redesign pass focused on clarity, hierarchy, and consistency.

Clearer navigation and reduced cognitive load

Faster onboarding to new features

Improved consistency across the dashboard

A scalable foundation for future growth

Complexity compounds quickly in multi-product dashboards

Iteration after launch is critical to real improvement

Design systems are most valuable when paired with real product constraints