I joined Tetanggaku at an early stage as the sole UI/UX designer, responsible for shaping the product’s design and user experience from zero to launch. This included defining core interaction patterns, visual direction, and ensuring consistency across the entire ride-hailing ecosystem.

To position the product competitively, I analyzed established ride-hailing platforms such as Gojek and Grab to identify proven patterns. Rather than copying them directly, I adapted what worked to fit our smaller team, development capacity, and market context.

Tetanggaku operates in a fast-paced startup environment with minimal formal documentation. Product requirements were often delivered verbally by the PM and refined through direct discussions with the CEO and CTO.

Due to tight timelines, I frequently moved straight into high-fidelity designs, prioritizing speed and clarity over extensive wireframing. Design reviews were conducted through walkthrough sessions to align the team on user flows, edge cases, and implementation details.

This approach allowed the team to move quickly while maintaining a clear and consistent user experience.

I was responsible for designing both sides of the platform, ensuring a cohesive experience across all touchpoints.

Motorcycle and car ride booking

Item delivery (Titip)

Additional supporting features for daily usage

Order management for motorcycle and car drivers

Referral program

E-wallet and earnings management

Handling both rider and driver experiences allowed me to align flows, terminology, and interaction patterns across the ecosystem.

100K+ downloads within two years

4.5-star rating, indicating strong user satisfaction

A consistent and reliable experience across rider and driver apps

These outcomes reflect the effectiveness of designing with speed, clarity, and real-world constraints in mind.

Designing for constraints: Skipping low-fidelity stages can be effective when speed is critical and alignment is strong.

Strategic reuse: Adapting proven patterns from mature platforms accelerates decision-making without sacrificing originality.

Ecosystem thinking: Designing both sides of a marketplace leads to more consistent and trustworthy experiences.

Collaboration matters: Close alignment with PM, CEO, and CTO was essential to moving fast without losing focus.