malu luci was a branding project for a client launching an Etsy shop selling candles, ceramics, and other handmade goods. Given creative freedom, I developed a simple, fresh, and contemporary visual identity with a fun, colorful, and friendly vibe, appealing to both young and mature audiences.

Through research on her target market, competitors, and brand character, we defined a clear strategy, including a tagline and marketing language for consistency. I designed a bold, versatile color palette and typography, along with a primary logo, a secondary product logo, and an adaptable version for collaborations.

The client plans to create an Instagram account, so I designed a sample post to provide inspiration for her social media branding. Additionally, I created two Etsy banner variations, with plans for seasonal and limited-edition updates as her shop evolves.

To reflect her handmade, artisanal products, I designed organic shapes inspired by candles and ceramics, which were derived from the letters of her logo and incorporated into branding patterns for packaging and custom gift wrap. I look forward to continuing to work closely with Luisa to refine and expand her brand as her business grows.