SMILZ

For the establishment of a dental practice, I collaborated with a dentist who aimed to avoid clichés and confidently stand out from other practices. His goal was to create something urban and artistic, appealing to a younger audience. After exploring various design proposals, the client chose one of my suggestions that is both memorable and impactful, even in small formats like business cards. I adapted the graffiti-inspired key visual across all the practice’s branded materials, selected a complementary urban-style font for the logo, and implemented it consistently throughout.