Case Study: Custom UI Design & Web Development for Davy Care

Client Overview Davy Care is a healthcare advocacy company dedicated to simplifying the complexities of prescription assistance for seniors and low-income individuals. By leveraging expert advocacy, high-touch service, and technology, Davy Care ensures affordable and accessible medications for those in need. Their mission is to create a stress-free, humanized healthcare experience for all.

The client sought to create a new website to improve user experience, align with their brand identity, and drive conversions. The project involves custom UI design, bespoke illustration work, and tailored web development using Framer.

Goal: Serve as the primary introduction to Davy Care’s brand and services.

Design: 5–6 sections, including a welcoming header, service highlights, benefits, and bold CTAs.

Goal: Simplify complex processes with a clear, step-by-step format.

Design: 4–5 structured sections complemented by icons or visuals for clarity, mirroring the style of informative platforms like LegalZoom.

Blog List Page: Clean list view for easy exploration of blog posts.

Detailed Blog Page: Prioritizes readability and engagement, designed as a reusable CMS template for scalability.

Prescription List Page: Displays all available prescriptions in a grid or list format.

Detailed Prescription Page: Focuses on presenting essential information clearly, using a reusable CMS template.

Program List Page: Highlights available programs with concise descriptions and CTAs.

Detailed Program Page: Comprehensive program details with a reusable CMS layout for easy content updates.

Design: Tabbed view with 3–4 categories, each containing multiple FAQs, ensuring users can easily find relevant answers. Strategically placed FAQs throughout the site improve user experience.

To visually represent Davy Care’s services and values, custom illustrations will be developed during the design phase. These illustrations will align with the brand’s tone and mission, enhancing the website’s visual appeal and storytelling.

Animations (e.g., slide-in, fade-in) will be added to create an engaging, interactive user experience.

Page Load Optimization: Ensuring fast load times for improved user experience and search rankings.

Meta Titles and Descriptions: Optimized for SEO, with content provided by the client.

To maintain consistency and reinforce brand identity, we will provide a basic branding style guide that includes:

Color Palette: Primary and secondary colors with usage guidelines.

Typography: Fonts for headings, subheadings, and body text.

Iconography: Consistent icon styles for clear visual communication.

Imagery Style: Guidelines for selecting clean, minimal visuals that resonate with the brand's approachable tone.

A modern, user-friendly website that simplifies navigation and enhances the user experience.

Increased conversions through clear CTAs and structured content.

A cohesive brand identity reinforced by custom illustrations, animations, and a consistent design system.

Improved SEO performance with optimized on-page elements.

Davy Care’s new website will stand as a beacon of trust and accessibility, showcasing its mission to simplify healthcare support for seniors and low-income individuals. By combining thoughtful design, custom illustrations, and optimized functionality, the project is set to redefine how users interact with and perceive Davy Care’s services.