Built with Framer

Fax Service SaaS | Web Dev + UI Design + Custom Illustration

Anush | Ex-Freshworks

Verified

FaxSIPit: Modernizing Secure Cloud Faxing for Business

Client

FaxSIPit

Industry

Telecommunications / Cloud Communications

Challenge

FaxSIPit, a pioneer in fax communications with over three decades of expertise, needed to evolve its online presence to match its enterprise-grade services. While the platform offered secure, compliant cloud faxing and integrations with tools like Zoom, its website lacked clarity, modern UX, and trust-building storytelling to connect with healthcare, finance, and enterprise clients.

Solution

We created a modern brand and web experience that positions FaxSIPit as the trusted expert in cloud faxing:
Information Architecture — restructured solutions, compliance, and partner programs into a clear, enterprise-friendly navigation.
UI/UX Design — built a professional, tech-forward design system with emphasis on trust, compliance, and integration capabilities.
Copywriting & Messaging — framed content around outcomes like compliance, reliability, and scalability, replacing technical jargon with clarity.
Web Development — responsive build optimized for performance and conversions, with strong CTAs driving enterprise leads.

Results / Impact

We measured the impact of FaxSIPit’s new platform not only by its modern design, but by how it reinforced trust and made enterprise adoption easier:
Trusted Positioning — the site now reflects FaxSIPit’s authority in cloud faxing and regulatory compliance.
Enterprise Ready — solutions and integrations are easier to understand, aligning with healthcare, finance, and government buyers.
Clear Storytelling — messaging shifts from technical specs to outcomes that matter for decision-makers.
Lead Generation — conversion-focused flows encourage prospects to contact sales or explore partner programs.

Tags

Product Design & Strategy
B2B Website UX/UI Design
Information Architecture for Enterprise
Compliance-Driven Design (HIPAA, SOC, etc.)
Copywriting & Outcome-Focused Messaging
Web Development (Responsive B2B Sites)
Design Systems & Component Libraries
SEO & Conversion Optimization

Comparison (Before vs After)

New / Revamped Website

Objective

Develop a high-impact website for FaxSipIt, a next-gen cloud faxing solution that enhances document security and compliance through VoIP-powered transmissions. The goal was to create an intuitive, engaging digital experience that simplifies complex telecom solutions, builds trust among regulated industries, and drives enterprise adoption.
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Scope of Work

🔹 UI/UX Design: A structured, conversion-driven layout with intuitive navigation, strategic information flow, and visually engaging interactions. 🔹 Custom Illustrations: Bespoke graphics showcasing FaxSipIt’s secure digital faxing, compliance features, and seamless integrations across devices. 🔹 Brand Storytelling: Clear, industry-specific messaging tailored for healthcare, legal, and finance professionals, emphasizing security, compliance, and efficiency. 🔹 Web Development: A fully responsive, high-performance website built for speed, scalability, and security, ensuring seamless user experience across all devices. 🔹 Lead Capture & Engagement: Optimized CTA placements, trust signals (certifications, compliance highlights), and interactive elements to drive conversions.
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The Challenge

FaxSipIt needed a website that not only informed but also engaged users while differentiating itself in a competitive market. Key challenges included: ✅ Educating users on transitioning from outdated fax machines to VoIP-powered digital solutions. ✅ Building trust with highly regulated industries requiring HIPAA, PCI, and SOC compliance. ✅ Balancing technical depth with simplicity for accessibility across IT teams and business decision-makers. ✅ Developing a fast, scalable web platform that meets enterprise security standards.
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Strategic Solution

We built a sleek, high-performance website that merges functionality with compelling visuals: 🔹 Illustration-Led Storytelling – Custom graphics translating complex features into digestible, engaging visuals. 🔹 Optimized Web Performance – Fast-loading, SEO-friendly structure ensuring seamless user experience. 🔹 Intuitive User Experience – A frictionless information flow that guides visitors through product benefits, use cases, and seamless sign-up. 🔹 Industry-Specific Content – Dedicated sections for healthcare, legal, and finance, highlighting compliance, security, and efficiency. 🔹 Trust & Authority – Compliance badges, encryption highlights, and real-world case studies reinforcing FaxSipIt’s credibility. 🔹 Interactive Comparison Tool – A dynamic feature allowing users to compare traditional faxing with FaxSipIt’s cloud-powered alternative.
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The Result

A visually striking, conversion-optimized website with a strong technical foundation—simplifying the cloud faxing narrative, strengthening brand authority, and driving B2B leads. FaxSipIt is now positioned as the go-to solution for secure, scalable digital faxing.
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Let’s Build What’s Next — Together.

If you’re looking to design or develop a product, website, or platform that connects deeply and performs flawlessly —
👉 Visit my website or Book a call here to start the conversation.
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What the client had to say

Anush did a fantastic job with our new website. His communication was clear. The work was done quickly, in line with the spec, and he was responsive to comments. He also made good suggestions to improve the flow and UX.

Shamai Cohen, FaxSIPit

Jan 30, 2025, Client

Posted Dec 13, 2024

Revamped FaxSIPit’s digital presence, highlighting their 34+ years of expertise & positioning them as the go-to platform for secure, compliant cloud faxing.

Likes

2

Views

256

Timeline

Dec 9, 2024 - Jan 24, 2025

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