Lead Magnet Funnel Launch
Christina Moica
Project Manager
Business Strategist
Airtable
Asana
Google Sheets
Ready to promote your resources and expertise, while simultaneously creating another stream of revenue for your company? Convert new leads in your sleep with a custom funnel – just like this example!
🎥 See a quick walkthrough of the process below!
Overview
The client wanted to launch a Lead Magnet Funnel using their 5 Step System to Training Your Dog Guide as the front offer and successfully upselling the customer to Mini Bootcamp on Dog Training after opting-in. Both products were already created, so the funnel needed to be set up.
Deliverables
Landing Page: 5 Step System to Training Your Dog Guide
Landing Page: "Thank You for Downloading" + Offer of Mini Bootcamp on Dog Training
Email: Offer of Mini Bootcamp on Dog Training after opting-in to free resource
Email: Course access to Mini Bootcamp on Dog Training after purchase
Project Plan Breakdown
Step-by-step project plan in Asana, with a realistic timeline for the team to follow
I broke up the tasks into three main sections – Project Work, Project Delivery, and Project Wrap-Up. Within the first section, I divided them up further into sections by deliverable. This way, I can easily spot any bottlenecks and quickly add any additional tasks or information related to that component.
Project Cost Estimation
Detailed cost estimation with descriptions and assumptions for each deliverable, based on the originally discussed scope
Based on the scope, I created a detailed cost estimation. Again, I separated the items into Phases and the Deliverables – if the client ever wanted to add, drop, or postpone a section of the original plan during our Initial Call or afterwards, I could easily see how that specific deliverable affects the total cost.
Proposed Communication Plan
Proposed communication plan in Airtable, outlining the goals and expectations for each call or update throughout the project
Finally, the proposed communication plan in Airtable lists out all of the communication expectations throughout this project, including the channel, goal, frequency, who is responsible, and those involved.
2021
