Strategically Launching the new website of Silhouette Eyewear Brand. The project iterations support gradual adaptations to user behavior and country-specific fine-tuning to provide Silhouette buyers with the best possible customer experience before, during and after the purchase, no matter where they order or which device they use. A clean, integrated shopping cart was designed to create a better conversion and that caters to regional preferences. Running smooth logistics and delivering perfect customer service are of equal importance during the user experience research.