Packaging & Brand Identity for "Bake Today" Pancake Mix Kit
Gabrielle Miranda
"Bake Today" is a pancake mix kit brand that offers everything you need to make the most delicious and healthy pancakes at home with ease.
This was a packaging and brand identity project.
The pancake mix is made of Hokkaido wheat flour which is a soft flour that's low in gluten and high in protein that comes from Japan's Hokkaido region.
The project called for a minimalistic yet fun and family friendly feel.
The brand doesn't only sell pancake kits. It also sells pancake mix 500g boxes as well as 250g packets.
Bake Today 250g pancake mix packets.
Bake Today 500g pancake mix boxes.
The pancake mix kit comes with a 400g resealable pancake mix packet, a 250g jar of topping depending on the pancake kit flavour, and an instruction booklet.
Strawberry Flavour
Chocolate flavour
Matcha flavour
The instruction booklet uses simple line illustrations keeping with the minimalistic theme of the packaging and brand identity.
I also designed some social media posts for the brand!
It was a super fun project to work on!
Like this project
Posted Mar 4, 2025
Learned a lot about product packaging design and just an overall fun branding and packaging project.
