Somekind

This modern and inclusive streetwear brand focuses on providing, not just stylish and trendy pieces, but also a type of lifestyle that anyone can rock with confidence.

Brand Identity

Label

Somekind New York isn’t just selling clothes but promoting a lifestyle and I wanted to emphasize on that with a fun and edgy brand identity. A fun and edgy brand identity can communicate a dynamic and active lifestyle, appealing to those who want their fashion to reflect their way of life.

The slight grungy and edgy aesthetic taps into the broader cultural movement that values individuality, creativity, and non-conformity. It aligns with the artistic and DIY aspects of street culture, making the brand culturally relevant.

The edgy and fun elements inject a sense of youthful energy and vibrancy into the brand. This appeals to younger consumers who are typically the primary market for streetwear, capturing their desire for fashion that feels rebellious and alive.