Sorbido Tequila
Gabrielle Miranda
Brand Designer
Graphic Designer
Packaging Designer
Adobe Illustrator
Sorbido is a tequila brand that is handcrafted and produced in small batches in Jalisco, Mexico made with 100% Agave.
As part of their Re-Gen programme, the brand is also partnered with the S.A.C.R.E.D. organization that helps in the development within Jalisco and other communities in Mexico.
Deliverables:
Logo
Packaging Design
Extras for the Re-Gen programme
Packaging for Tequila Añejo
Packaging for Tequila Blanco
T-shirt merchandise for the Re-Gen programme
Process:
Sorbido is a handcrafted tequila produced in small batches. I wanted the logo and branding to be simple and minimalistic to allow the focus to remain on the quality and artisanal nature of the product, emphasizing the meticulous craftsmanship involved in its creation, as well as reflect their commitment to support and give back to the communities that they benefit from.
The use of 100% Agave and the association with traditional production methods suggest authenticity and purity. Minimalistic branding reflects these qualities, conveying a sense of honesty and transparency that resonates with consumers seeking genuine products.
Simple designs often exude elegance and sophistication. By opting for a minimalistic logo, Sorbido positions itself as a premium, high-quality tequila, appealing to discerning customers who appreciate refined and understated luxury.
Cap merch
Tote bag merch for the Re-Gen programme
