I wanted to reference classic American diner aesthetics, which resonate with the brand’s focus on authentic American sub sandwiches. This cultural reference can evoke a sense of nostalgia and comfort in customers.

I used a script font for “Gerry‘s“ to add a personal and friendly touch, suggesting a welcoming and homey atmosphere, as well as for the feel of nostalgia.

The animated sub sandwich characters add a fun and whimsical touch to the branding. This playful element makes the brand approachable and memorable, appealing to a broad audience, including families and younger customers.

The overall design is clean and straightforward, ensuring that the branding is easily recognizable. This simplicity helps in creating a strong brand identity that is easy to recall.