AI Creative Production - Fragrance
Jovita Burokaitė
A conceptual fragrance film where atmosphere and sensory experience carry as much weight as the product.
01 Context
Soft Aura was conceived as an exploration of cinematic product advertising informed by fashion-brand storytelling, where atmosphere and sensory experience are as important as the object itself.
02 Approach
We combined cinematic AI-generated imagery and detailed B-roll with Blender simulations for realistic physics and product interactions. Movement, materials, lighting and composition were tuned so every shot felt physically grounded.
The final film was shaped through editorial pacing and layered sound design, creating a tactile experience in which every movement, impact and transition contributes to the character of the fragrance.
03 Deliverables
Landscape hero film
Vertical social cut
Sound design
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Posted Sep 28, 2026
Concept, generation, edit and delivery. AI is part of the pipeline — the result still comes down to direction, composition, pacing and the cut.
