Performance Marketing Management for the memo
Jovita Burokaitė
ABOUT THE PROJECT
The Memo
RESPONSIBILITIES
I worked with The Memo while being a part of the Performance Marketing Agency Impressive
TOOLS
Paid Social Media Advertising: Meta, Pinterest, Snapchat, TikTok.
SEM Advertising: Google, Microsoft.
Other: Google Studio Dashboard, Slack, Trello, Asana, Hourstack, Google Suite.
RESULTS
+25% increase in conversion value through paid search quarterly
+6% increase in new customers acquired quarterly
keeping the ROAS at 11x
