Co-Founder of Corpus Flow Premium Compression Socks

Corpus Flow is a premium lifestyle brand reimagining graduated compression socks for modern, style-conscious consumers.

Designed in Lithuania and made in Italy, the brand brings together functional leg support, elevated design and everyday wearability — shifting compression away from its traditionally medical image.

As a co-founder, I’ve been involved in building Corpus Flow from the ground up, taking the brand from concept and positioning through to launch and ongoing growth.

My contribution spans both brand and performance marketing, including contribution to the brand positioning, customer personas, and owning product and pricing strategy, supplier management, Shopify optimisation, website and product copy, SEO, email marketing, creator partnerships and paid media strategy.

A major part of my work has been translating a relatively unfamiliar product category into clear, relatable consumer needs. Rather than relying solely on traditional compression messaging, I developed positioning and creative angles around modern use cases such as long-haul travel, desk-based work, long days on your feet and everyday tired or heavy legs.

Beyond marketing, being involved as a founder has given me hands-on experience across the wider commercial side of an e-commerce brand, from pricing and margins to fulfilment, international expansion planning, packaging and customer experience.

Corpus Flow is an ongoing project and one of the strongest examples of how I combine performance marketing thinking with creative strategy, brand building and commercial decision-making.