Global Performance Management For Modibodi
Jovita Burokaitė
ABOUT THE PROJECT
Modibodi is an Australian-owned global business that focuses on period and leak-proof underwear. They sell their products globally and try to make an impact in women's and girls' lives with more sustainable and comfortable solutions with period and other leaks.
RESPONSIBILITIES
I worked with Modibodi for 8 months while being a part of Performance marketing agency Impressive. My responsibilities included media channel management, media spend management and allocation, creatives analysis, paid media channel strategy and implementation, data analysis and reports, client-facing meetings, and internal brainstorming sessions.
TOOLS
Paid Social Media Advertising: Meta, Pinterest, Snapchat, TikTok.
SEM Advertising: Google, Microsoft.
Programmatic: Criteo, Bench, Avid, Fabulate
Other: Google Studio Dashboard, Slack, Trello, Asana, Hourstack, Google Suite.
RESULTS
Global markets: AU, NZ, US, UK, Europe
A multi-mix channel approach saw Modbodi gain $22.5M AUD in new customer revenue in under 1 year.
+74% increase in conversion value through paid search YoY.
+66% increase in ROAS
+230k new customers acquired in just under one year.
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Posted Sep 18, 2023
Implemented a paid media strategy for Modibodi, resulting in a significant increase in conversion and brand awareness.
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Clients
Impressive
Modibodi
