Global Performance Management For Modibodi

ABOUT THE PROJECT

Modibodi is an Australian-owned global business that focuses on period and leak-proof underwear. They sell their products globally and try to make an impact in women's and girls' lives with more sustainable and comfortable solutions with period and other leaks.

RESPONSIBILITIES

I worked with Modibodi for 8 months while being a part of Performance marketing agency Impressive. My responsibilities included media channel management, media spend management and allocation, creatives analysis, paid media channel strategy and implementation, data analysis and reports, client-facing meetings, and internal brainstorming sessions.

TOOLS

Paid Social Media Advertising: Meta, Pinterest, Snapchat, TikTok.

SEM Advertising: Google, Microsoft.

Programmatic: Criteo, Bench, Avid, Fabulate

Other: Google Studio Dashboard, Slack, Trello, Asana, Hourstack, Google Suite.

RESULTS

Global markets: AU, NZ, US, UK, Europe

A multi-mix channel approach saw Modbodi gain $22.5M AUD in new customer revenue in under 1 year.

+74% increase in conversion value through paid search YoY.

+66% increase in ROAS

+230k new customers acquired in just under one year.