Baby sleep consultant visual identity and social media pack.

How come no one ever tells you how much sleep deprivation sucks when you have a baby?

And I thought giving birth was the hard part. To say I got a bit snippy with my family would be an understatement. Sleeping in one hour increments at a time makes you a little cray cray.

When Kalie, a paediatric sleep consultant came to me for help with her brand I wanted her clients to feel hopeful, peaceful and create an environment where they were supported because it gets lonely in the middle of the night when it's just you and your bub.

Clean uncluttered visuals ( because tied parents need simple and to the point info) paired with a warm palette helped me bring the messaging and tone to life for Keep Sleep.