The Hard Truth About Baby Sleep (That No One Warns You About)

Labor? Cake walk compared to the sleep deprivation that comes after.

First up? Strategic workshops to uncover Kalie's mission - give exhausted parents that glimmer of hope, that sense of peace, that feeling of having someone in their corner when it's 3AM and they're minutes away from a full-blown meltdown. From there, I developed a mood board that captured the perfect "calm, helping hand" vibe, then refined the visual direction with sketches and prototypes.

The end result? A brand identity that wraps around you like a gentle hug, even on the worst nights. Clean, uncluttered visuals paired with a warm, comforting palette deliver solutions, not fluff. And the messaging? It's the voice of an empathetic expert who's been in those sleepless trenches, ready to guide parents back to rest.

Because the hard part isn't bringing home baby. It's staying (somewhat) sane through those first sleep-deprived months. And with Keep Sleep, Kalie's got parents covered, every step of the exhausting way.