I have led a number of iterations of the Stryber website as the startup has matured and identified its unique voice and place in the venture studio and corporate innovation ecosystem. The most recent redesign, done in early 2024, was birthed from frustration from the Partners and Associate Partners were having in using the website to highlight Stryber's unique approach to innovation and digital transformation. After working alongside the Head of Design, co-founders, and key Partners, we created a dynamic and informative website that led to a significant jump in user engagement and understanding of the core services and track record Stryber has on the international stage.

Due to the number of potential stakeholders in the project and the number of failed iterations that had been done in the past, we kept the team small and covert in order to limit the voices dictating design direction while relying on the founders alone to dictate copy and language. Despite the number of iterations and revisions required and the part-time dedication of all team members, we launched in under 2 months and were met with a positive response from both employees, Partners, and clients.